Privacy Policy

Last updated: 29 May 2026

Alvia Active ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit alviaactive.com and place an order with us. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Data controller: Alvia Active, 218 Upper Brook Street, Manchester M13 9LY, United Kingdom. Contact: support@alviaactive.com.

2. Data We Collect

We collect the following personal data when you interact with our store:

Identity data: name
Contact data: email address, delivery address, phone number (if provided)
Transaction data: details of products purchased and payment method used (we do not store full card details)
Technical data: IP address, browser type, device information, and cookies (see Section 7)
Marketing data: your preferences for receiving marketing from us

3. How We Use Your Data

We use your personal data to:

Process and fulfil your orders (legal basis: contract performance)
Send order confirmations and despatch notifications (legal basis: contract performance)
Respond to enquiries and provide customer support (legal basis: legitimate interests)
Send marketing emails if you have opted in (legal basis: consent — you can withdraw at any time)
Comply with legal obligations (legal basis: legal obligation)
Improve our website and product offering through analytics (legal basis: legitimate interests)

4. Sharing Your Data

We do not sell your personal data. We share it only with trusted third parties necessary to operate our business, including:

Shopify Inc. – our e-commerce platform and data processor
Payment processors (e.g. Stripe, PayPal, Klarna) – to process transactions securely
Delivery couriers – to fulfil and track your order
Email marketing tools – only if you have opted in to marketing communications

All third parties are required to protect your data in accordance with applicable data protection law.

5. Data Retention

We retain your order and account data for up to 7 years to comply with UK tax and legal obligations. Marketing consent data is retained until you withdraw consent. We regularly review data we hold and delete it securely when no longer needed.

6. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Correct inaccurate data
Request erasure of your data (where applicable)
Object to or restrict processing of your data
Data portability
Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, email us at support@alviaactive.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

We use cookies and similar technologies to operate our website, remember your preferences, and analyse traffic. Essential cookies are required for the site to function. Analytics and marketing cookies are only placed with your consent. You can manage your cookie preferences at any time via your browser settings.

8. Security

We implement appropriate technical and organisational security measures to protect your data. Our checkout is secured by Shopify's SSL encryption. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies before submitting any personal data.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

11. Contact

For any privacy-related questions, contact us at support@alviaactive.com.